Oh Really Great Business Values

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Notes from Oh Really on marketing, publicity and publishing…

 

I recently did a business coaching session with the excellent Rebecca Bonnington who asked me what my business values were. Now I thought this was just something you had a vague idea about in the back of your mind. Of course as with all vague ideas it helps to write it down. Your business values help guide everything about your business from the kind of work you do, to how you handle difficult decision making. So after some thought, here’s mine. I hope they make you consider your own and if you’d ever like to work with me you can  see if we’d be a good fit.

 

1. Interesting engaging work that I can have fun doing

When I look back on the past 8 years of Oh Really, I realise how lucky I have been to work on some fabulous projects. From festivals to fashion shows, amateur boxing to TV shows on Britain’s geniuses. Everything I’ve worked on has been exciting, engaging and always a rewarding experience. These projects aren’t all in one industry or just for one client but every one has been driven by passionate, creative people and it’s a privilege to be able to play a part in promoting their work. In short, I’m keen on anything that makes me go: “Oh Really…!?”

 

2. The financial reward is equal to the work delivered

Shoestring projects need not apply. With over 10 years experience in PR and marketing and five years in publishing the number of projects I can take on for small budgets are very few indeed. If you’re looking for a budget publicist or marketer then there are plenty of enthusiastic newcomers who will be a perfect fit. There’s a greater risk but as someone who has been there, sometimes you just don’t have a choice. If you have a choice and reasonable budget then we can plan a way of delivering more than your money’s worth.

 

3. Working with inspirational people 

The biggest benefit of working on a wide range of projects is the opportunity to meet and learn from some great people. In the past they have been artists, designers, business people, great writers and performers. It’s what makes working on a project something you’re keen to get your teeth into when you know you are dealing with people who are at the top of their game. Even just for the chance some of it might rub off!

 

4. Sharpening the saw

As a business owner you’re constantly learning on the job. It keeps you on your toes and gives you something to crack.  It could be  honing a particular skill or working in a new industry, but nothing whet’s the appetite like a good challenge! For a business owner it is closest thing to career progression you can have.

 

5. Asset building opportunities 

Whether it’s a spreadsheet or an opera I believe we’re all in a position to create great things. Any creative project that would benefit from an Oh Really input and that could grow to something special will always be welcome.

 

Not every Oh Really Creative project will fit all five business values but those with most of them make for Oh Really great partnerships. If you haven’t sat down and thought about your own business values I can’t recommend it enough!

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